Cognitive Dissonance Theory: What it is and its Impacts Decision-Making

Cognitive dissonance occurs when there is a discrepancy between our beliefs or attitudes and behavior, creating a state of mental discomfort.

Cognitive dissonance can significantly impact our decision-making processes. When experiencing this internal conflict, we often seek ways to restore cognitive harmony.

Recognizing cognitive dissonance in ourselves and others is crucial for enhancing our decision-making abilities.

Learn how cognitive dissonance theory manifests itself in everyday life and the steps you can take to become aware and manage it to make better choices.